Contemporary Strategy Analysis, 11ed (An Indian Adaptation)

Robert M. Grant, P. D. Jose, Sai Yayavaram, Rejie George Pallathitta

ISBN: 9789354645945

620 pages

For more information write to us at: acadmktg@wiley.com

Description

Contemporary Strategy Analysis, 11e, focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. This edition examines the role of strategy in a world reshaped by the COVID-19 pandemic and discusses a wide range of trending topics — such as the corporate social responsibility movement and environmental, social, and governance innovation.

About the Author

Robert M. Grant is Professor of Strategic Management at Bocconi University, Milan, Italy and a Visiting Professor at Cass Business School, London. He was born in Bristol, England and has taught at Georgetown University, London Business School, University of British Columbia, California Polytechnic, UCLA, Insead

Table of Contents

Part I Introduction

Chapter 1 The Concept of Strategy

Introduction and Objectives
The Role of Strategy in Success
The Basic Framework for Strategy Analysis
What Is Strategy? Why Do Firms Need It?
Locating and Describing Strategy
How Is Strategy Made? The Strategy Process
Strategic Management of Not-For-Profit Organizations

Part II The Tools Of Strategy Analysis

Chapter 2 Goals, Value

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Contemporary Strategy Analysis, 11ed (An Indian Adaptation)

Description

About the Author