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Persuasion & Influence for Dummies

Elizabeth Kuhnke

ISBN: 9788126538706

396 pages

INR 349

For more information write to us at: acadmktg@wiley.com

Description

Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes. The author guides the reader through easy to implement techniques that can turn a timid person into someone bursting with self-confidence and the ability to influence.

• The key elements in becoming more persuasive body language, listening skills, using persuasive words and actions

• Finding a common ground and establishing a connection with your audience

• Capturing their attention and keeping them interested

• Putting yourself across convincingly

• Getting things done through others

• Identifying the type of person you're dealing with - and responding in an appropriate manner

• Introduction

• Part I: Preparing to Persuade and Influence

• Part II: Developing Your Persuasive and Influencing Skills

• Part III: Picking the Right Approach

• Part IV: Putting Persuasion and Influencing Skills into Practice

• Part V: The Part of Tens

• Index

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