Persuasion & Influence for Dummies
ISBN: 9788126538706
396 pages
For more information write to us at: acadmktg@wiley.com
Description
Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes. The author guides the reader through easy to implement techniques that can turn a timid person into someone bursting with self-confidence and the ability to influence.
• The key elements in becoming more persuasive body language, listening skills, using persuasive words and actions
• Finding a common ground and establishing a connection with your audience
• Capturing their attention and keeping them interested
• Putting yourself across convincingly
• Getting things done through others
• Identifying the type of person you're dealing with - and responding in an appropriate manner
• Introduction
• Part I: Preparing to Persuade and Influence
• Part II: Developing Your Persuasive and Influencing Skills
• Part III: Picking the Right Approach
• Part IV: Putting Persuasion and Influencing Skills into Practice
• Part V: The Part of Tens
• Index