Inbound Marketing for Dummies
ISBN: 9788126558438
390 pages
eBook also available for institutional users
For more information write to us at: acadmktg@wiley.com
Description
Inbound Marketing For Dummies will help you survive in today's complex business climate by showing you how to increase brand awareness, cement your brand loyalty, engage with potential buyers in a more conversational, human way and attract new buyers to your site. You'll discover how to use your website, social media, blogging, viral marketing and more to pull in new buyers to your site and grow your relationship with existing customers. You will also have access to a variety of worksheets and checklists online to help you expand your inbound marketing education beyond the book.
Introduction
Part I: Getting Started with Inbound Marketing
Chapter 1: What Is Inbound Marketing, Anyway?
Chapter 2: Introducing the Inbound Philosophy into Your Organization
Chapter 3: Diagnosing Your Current Inbound Marketing Performance
Chapter 4: Prescribing Strategic Inbound Marketing Solutions
Chapter 5: Applying Inbound Solutions: Executing Your Plan
Part II: The Art and Science of Consumer Connections
Chapter 6: Mapping Your Customers' Purchase Paths
Chapter 7: Discovering Customer Needs with Keywords
Chapter 8: Connecting People with Your Products
Part III: Building a Customer Conversion Machine
Chapter 9: Building Your Conversion Machine
Chapter 10: Organizing Your Website for Attraction and Conversion
Chapter 11: Creating a Call to Action Map
Part IV: Fueling Visitor Needs with Content Marketing
Chapter 12: Creating Valuable Content: The 4 E's of Content Marketing
Chapter 13: Creating Inbound Campaigns with Content
Chapter 14: Blogging for Attraction
Part V: Attracting Visitors to Your Website
Chapter 15: Growing Your Organic Traffic
Chapter 16: Attracting Visitors with Paid Search
Chapter 17: Attracting Visitors with Social Media Sharing
Chapter 18: Using Email to Attract and Reattract
Part VI: Understanding the Power of Conversion
Chapter 19: Knowing Your Conversion Types
Chapter 20: Increasing Website Conversions
Chapter 21: Building Effective Landing Pages
Part VII: Measuring Success with Analytics
Chapter 22: Measuring Your Inbound Marketing Results
Chapter 23: Understanding User Testing
Part VIII: The Part of Tens
Chapter 24: Ten Steps to Implementing Inbound Marketing
Chapter 25: Ten Important Inbound Marketing Metrics
Glossary
Index