Research Methods of Business 8ed: A Skill-Building Approach, An Indian Adaptation
ISBN: 9789354244773
528 pages
For more information write to us at: acadmktg@wiley.com
Description
Research Methods for Business explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyse a research project.
- 1 Introduction to Research
- Introduction
- Business Research
- Research and the Manager
- Types of Business Research: Applied and Basic
- Applied Research
- Basic or Fundamental Research
- Managers and Research
- Why Managers Need to Know about Research
- The Manager and the Consultant–Researcher
- Internal Consultants/Researchers
- Advantages of Internal Consultants/Researchers
- Disadvantages of Internal Consultants/Researchers
- Knowledge about Research and Managerial Effectiveness
- Ethics and Business Research
2 The Scientific Approach and Alternative Approaches to Investigation
- Introduction
- The Hallmarks of Scientific Research
- Purposiveness
- Rigour
- Testability
- Replicability
- Precision and Confidence
- Objectivity
- Generalizability
- Parsimony
- The Hypothetico-Deductive
- Method
- The Seven-Step Process in the Hypothetico-Deductive Method
- Review of the Hypothetico-Deductive Method
- Alternative Approaches to Research
- Positivism
- Constructionism
- Critical Realism
- Pragmatism
- A Pragmatic Approach to Research
- Research in Organizations
- ‘Fixing Situations That Are Broken’; Organizational Change
- Creating New Business Opportunities
- The Initial Stages: The Manager Starts Exploring
- The Initial Stages: Briefing the Researcher
- The Preliminary Stages of the Research Process: Exploration and (in Some Cases) Diagnoses
- The Preliminary Stages of the Research Process: A First Review of the Literature
- The Start of the Research Process: Developing a Research Proposal
- Finding Solutions to the Problem: The Planning