Marketing Automation for Dummies
ISBN: 9788126550432
316 pages
For more information write to us at: acadmktg@wiley.com
Description
Marketing automation has changed the way marketers operate, and in Marketing Automation For Dummies readers will discover how to leverage this technology. The author will help readers evaluate their current processes, help readers select the correct tool, provide best practices to help readers leverage their new tools, outline processes and steps to help ensure a seamless integration with your CRM and share a few case studies of companies who have recently implemented this technology as well.
Introduction
Part I: Getting Started with Marketing Automation
Chapter 1: Introducing the Concepts of Marketing Automation
Chapter 2: Creating a Business Case for Marketing Automation
Chapter 3: Choosing a Marketing Automation Solution
Chapter 4: Setting Up a New Marketing Automation Tool
Part II: Working with Data and Leads
Chapter 5: CRM Integration
Chapter 6: Creating Segmented Lists
Chapter 7: Sending Leads to Sales
Part III: Running Automation Campaigns
Chapter 8: Content Marketing and Its Place in Marketing Automation
Chapter 9: Creating Forms and Landing Pages
Chapter 10: Sending Emails and Nurture Campaigns
Part IV: Mixing, Scoring, and Reporting
Chapter 11: Combining Automation with Other Marketing Programs
Chapter 12: Scoring Leads
Chapter 13: Generating Reports
Part V: Putting It All Together
Chapter 14: Mastering Your First Campaigns
Chapter 15: Implementing Advanced Marketing Automation Techniques
Part VI: The Part of Tens
Chapter 16: The Top Ten Marketing Automation Mistakes
Chapter 17: The Top Ten Marketing Automation Blogs You Need to Read
Index