UX for Dummies
ISBN: 9788126552252
340 pages
eBook also available for institutional users
For more information write to us at: acadmktg@wiley.com
Description
UX (User Experience) is a rapidly growing field that marries web design, user research, business planning and data analysis to focus an organization’s web presence on the needs of their clients and customers. UX for Dummies is a hands-on guide that shows you how to use the tools and techniques of User Experience in order to put into practice an effective UX strategy that aligns with the organization’s business goals.
Introduction
Part I: Getting Started with UX
Chapter 1: Defining UX and the Process
Chapter 2: Examining Why You Should Use UX
Chapter 3: Determining Your Users
Chapter 4: Modeling the Experience
Chapter 5: Understanding UX as (R)evolution
Part II: Components of Design
Chapter 6: Taming the Beast: Understanding What You Do and Don't Have
Chapter 7: Developing Content Strategy
Chapter 8: Designing the Content Strategy
Chapter 9: Building the Information Architecture
Chapter 10: Designing for Specific Channels
Chapter 11: Diving into Visual Design
Part III: Your UX in Action
Chapter 12: Testing: How It Can Save Your UX
Chapter 13: Measuring Your UX to Keep It Relevant
Chapter 14: Making It past the Finish Line
Part IV: The Part of Tens
Chapter 15: Ten Reasons why the User is Your Most Important Consideration
Chapter 16: Ten Ways to Ensure That Your UX is best in Class
Chapter 17: Ten UX Principles That Never Change
Glossary
Index