Strategic Management, 4ed: Concepts and Cases (An Indian Adaptation)
ISBN: 9789357462075
564 pages
For more information write to us at: acadmktg@wiley.com
Description
Strategic Management fourth edition delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, the book engages students with an easy-to-understand learning experience to strategic management concepts. This Indian Adaptation sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more.
Preface to the Adapted Edition
Preface
Acknowledgements
About The Authors
About The Adapting Author
1 What Is Business Strategy?
- What Is Business Strategy?
- Competitive Advantage
- The Strategic Management Process
- What Information and Analysis Guides Strategy Formulation?
- Vision, Mission, Goals