Managerial Economics, 9ed (An Indian Adaptation)
ISBN: 9789354640285
For more information write to us at: acadmktg@wiley.com
Description
Managerial Economics introduces undergraduates, MBAs, and executives to the complex decision problems today's managers face, providing the knowledge and analytical skills required to make informed decisions and prosper in the modern business environment. Going beyond the traditional academic approach to teaching economic analysis, this comprehensive textbook describes how practicing managers use various economic methods in the real world.
1 Introduction to Economic Decision Making
- Seven Examples of Managerial Decisions
- Six Steps to Decision Making
- Private and Public Decisions: An Economic View
- Things to Come
Section I Decisions within Firms
2 Optimal Decisions Using Marginal Analysis
- A Simple Model
- Marginal Analysis
- Marginal Revenue and Marginal Cost
- Case Study—Demand, Cost