Business Writing For Dummies, 3ed
ISBN: 9789357460453
For more information write to us at: acadmktg@wiley.com
Description
The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications.
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: Winning with Writing
Chapter 1: Making Writing Your Weapon for Success
- Putting Strategic Writing to Work for You
- Planning and Structuring Every Message
- Applying the Goal-Plus-Audience Strategy to More Media
- Succeeding with email