Learning Management through Cases

Description

Learning Management through Cases is a compilation of 45 short cases spanning across four broad categories of Management – Marketing, Finance, Operations & Supply Chain Management and Strategy & Leadership. Case study methodology has proven to be instrumental in imparting management education. This book is a repository of interesting and real-life short cases from wide-ranging business domains. The book is authored to assist a wide pool of academicians who follow experiential-based learning pedagogy.

About the Author

Prof. Dr. A. Seetharaman is currently the Dean of Research in the S P Jain School of Global Management, Dubai, Mumbai, Singapore and Sydney. As a born educator and researcher, he has published more than 200 articles in peer-reviewed journals, the significant portion of which from ISI Thomson Clarivate Analytics. He served in Malaysia for 20 years, first in University Science Malaysia, Penang, and later as Dean of Faculty of Management, Multimedia University, Cyber City (Cyber Jaya) in Malaysia.

Dr. Shalini Kalia is the Chief Academic Officer at NMIMS Global Access School for Continuing Education (NGASCE), Mumbai. She was earlier associated with S P Jain School of Global Management as Deputy Director, EMBA (Mumbai).

She heads a large pool of distinguished academicians and supervises the academic offerings, including academic assessment activities and academic program review. She has been at the forefront of heading various committees and end-to-end processes of top B-Schools in India.

Dr. K. Maddulety is currently the Deputy Director (Research Program), S P Jain School of Global Management, Mumbai from Sep 2017 till date. He has been teaching Postgraduate and Doctoral students since last 14 years. He served as Associate Professor at NITIE, Mumbai (11 years), IIITM, Gwalior, (1 year) and has 15 years of industry experience with HLL Lifecare Ltd. He has a total of 30 years of industry-cum-teaching experience. He has published several research papers in international and national journals and has presented more than 30 research papers in international and national conferences.

Table of Contents

Book Review

Marketing

To Sell, or Not to Sell
Business Thoughts beyond Empathy
Evolution of Brand Implementation
How to Accelerate Sales Growth and Improve Profitability?
When You Have to Choose between Brand Value and Revenue

Finance

A Conflict between Two Worlds ‘Virtual Banking vs. Traditional Banking’
Vanilla Bankers or Asset Managers
The Shadow of a Star
In Search of an Effective Solution to Resolve a Liquidity Crisis
Traditional Equity Partner or Contemporary Professional Equity Investor?

Operations & Supply Chain Management

Technology Component Supply Chains and Trade Tariffs Wars
Is Adherence to Operations Process Frameworks Beneficial or
Detrimental to the Company’s Sales Growth?
Should the Cold Storage Plant Open Now or Next Season?
What’s Next for ABC Chips?
Value Selling, Learn and Earn? Do or Burn?
Restaurant Delivery: In-House vs. Outsourcing
Enhanced Customer Experience — To Be Digital or not to Be Digital
Managing Change: Continue or Scrap?
Is Our ‘Capacity-based’ Contracting Helping or Hurting?

Strategy & Leadership

Organization Transformation: Centralization or Decentralization
Hiring Based on Qualifications or Skills?
Home vs. Emerging
Embracing Digital Transformation for Growth and Resiliency
Gender Diversity vs. Local Competition
IT Implementation Dilemma of CHRO
Friends at Work — Symbiotic or Parasitic?
Brand Name and Job Security versus Job Satisfaction and Personal Growth
Recruiting Young Talent or Motivating Experienced Employees:
Is Profit More Important than Employee Loyalty?
Do We Rust, If We Rest?
Is the Organizational Strategy Completely or Partially in Accordance with the Principle of Net Neutrality?
Will Professional Integrity Triumph?
An Electrical Company Daring to Take on Civil Construction
Exponential or Organic Growth? A Start-up Growth Strategy
Growth vs. Innovation
To ‘Reduce’ or to ‘Bio-Produce’ the Process?
Keeping a Traditional Executive Remuneration Scheme or Standing up for Changes?
Silent Mode
Entrepreneur’s Vintage Bike Dilemma
Go with Instincts or Team Spirit?
The Changing Workplace
Ethical Dilemma
Mobile App Only!
Will a White Knight Save the Day for LearnEasy?
Choosing between the Food and Beverages (F&B) Market and the
Automotive Market
Digital Manipulation of a Feature Photograph: The Case of a Beauteous
Magazine Cover