Personal Branding for Dummies
ISBN: 9788126538737
360 pages
Exclusively distributed by Penguin Books
Description
Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark. Topics include:
• Using different organizations and associations to increase visibility and exposure to both clients and competitors.
• Making the most of networking--from business cards to resumes.
• Tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand.
· Introduction
· Why Is Personal Branding Important?
· Knowing Your Brand
· Communicating Your Brand with the World
· Controlling Your Brand Ecosystem
· The Part of Tens
· Index