The Impact of E-Marketing on E-Buyer Behaviour
ISBN: 9789350043202
400 pages
eBook also available for institutional users
For more information write to us at: acadmktg@wiley.com
Description
The book covers all of the important aspects of online marketing, including the areas associated with buying behavior in virtual environment, online search and online purchasing search, online advertising, web PR, online reputation management, viral marketing, social media marketing, eMarketing strategy, market research, mobile marketing, and customer relationship management.
· Marketing perspective in the internet age: e-Marketing
· E-marketing-mix: marketing mix in internet era
· The e-consumer perspective: typology of e-buyers and adoption process in
· Electronic environment
· E-buyer behaviour in electronic environment
· E-buying and online customer experience & CRM
· E-branding: branding in electronic era
· Case Studies